Our social vocation with young university students.

La Rojeña® offers educational tours designed for young people to learn about the tequila production process. With an educational approach, the group tour the agave fields and La Rojeña®, the oldest distillery in Latin America. They also learn about Tequila, a pueblo mágico, and the agave landscape, a World Heritage Site. The type of talks varies depending on the degree the students are studying. 

We help educate young people on responsible consumption of alcoholic beverages as the best way to avoid excess drinking. 


During your visit you can enjoy a special menu of typical regional dishes, take part in an educational tasting to learn the best way to drink tequila (over 18s only). or discover the historical gems of Tequila, the pueblo mágico, aboard our trolley car.

Check for times and availability.


T. +52 (374) 742 07 00 ext. 6760