Discover the soul of Mexico in the iconic town of Tequila, just 60 km from Guadalajara City! is town has become a Mexican pride, not only for being the birthplace of the spirit that bears the same name but for all the history, curious stories, and traditions that frame its picturesque existence. Visit us and discover the meaning of Mexico around every corner.
The train to Tequila. Passengers aboard! Travel with us on the most beautiful passenger train in Mexico. Jose Cuervo Express travels across the agave landscape with the magic of years past. Departures are on Saturdays, leaving the station in Guadalajara and arriving in Tequila.
A private visit to discover the tequila way of life: “jimadores”, “horneros” and expert “tequila blenders” await you. We invite you to tour La Rojeña, the oldest distillery in Latin America. Immerse yourself in more than 250 years of tradition and get to know first-hand the process of making tequila.
Hotel Solar de las Ánimas is set alongside the church of “Santiago Apostol”, right in the heart of the town of Tequila, nestling at the foot of the great volcano. It’s a perfect location for guests to explore and enjoy all the attractions and tours of the area, as well as to experience day-to-day life in this “Pueblo Mágico”, one of Mexico’s famed “magical towns”.
Enjoy a stay in the old-fashion style of Tequilense families in our luxurious hotel set in a fascinating 19th-century manor. Beautiful architecture, artistic gems that adorn areas full of history, first-class suites and the best culinary variety of Jalisco's haute cuisine await you at Hotel Villa Tequila.
Located in one of the most beautiful buildings in the region and graced by fascinating mural art, in our fantastic venue you will find exhibitions of painting, popular art, charrería, and more, that highlight the symbolism of identity and Mexican pride.
Hacienda El Centenario, an exclusive first-class event & convention center, offers an area of 7,000 sq. meters (75,347 sq. feet) distributed in various scenarios in the middle of gardens, patios, fountains and terraces surrounded by our natural heritage, valleys and the Sierra Madre Occidental mountains of Tequila. With space for groups from 10 to 1,500 people, it’s an ideal venue for exclusive events of any kind.
Proudly Mexican, a unique culture and exceptional people.
Juan Beckmann Gallardo Cultural Center
The mission of the Juan Beckmann Gallardo Cultural Center is to disseminate, promote, and preserve our culture, fostering human development to improve the community's quality of life with spaces that contribute to the preservation of the national identity.
To be the most important cultural center in Mexico and Latin America, with the objective of spreading the extraordinary cultural richness of Mexico and Jalisco through projects and programs with an intercultural approach. We seek to promote different aspects of art, science and education in children, youth and adults, to awaken their interest and contribute to the integral development of society. We also want to contribute to the harmonious coexistence between people from different backgrounds.
To offer national and foreign visitors personalized attention tailored to their needs. To make them feel that they are in their own space to discover and recognize themselves.
Continuous Improvement/ Rescue of Tangible and Intangible Heritage
Through continuous actions, promote the validity of the expressions that give us identity, refer us to our roots and give us meaning.
Efficiency and Effectiveness
Integrate efforts and resources with empathy to create synergy towards the same objectives.
Promote the integration of the different internal and external actors to achieve the short, medium and long term objectives, promoting an open door policy, valuing constructive dialogue and fostering communication trust among the different cultural actors.
Transparency and Trust
To be an institution that manages its resources transparently and strategically based on its needs, values and mission.
Innovation and Exchange of Best Practices with Other Cultural Institutions.
Encourage and promote strategic alliances at national and international level to be at the forefront of the best artistic expressions.
History of the building
The Juan Beckmann Gallardo Cultural Center opened its doors on December 1, 2018. It was conceived with the purpose of offering both the community of the magical town of Tequila, as well as visitors in Jalisco, a cultural space where the wonderful heritage of Mexico can be appreciated and valued. In addition to being a meeting place where exhibitions and cultural activities such as workshops, lectures, musical and literary presentations, among other things, are held.
The building, located in the Historic Center of Tequila, is a project by architect Jorge Loyzaga built in 2017.
It is inspired by the architecture of the 18th and 19th centuries, especially the Colegio de San Ignacio de Loyola Vizcaínas, located in Mexico City. The fusion of different techniques and styles pays homage to our country's viceregal era.
The artistry in the wood, quarry and ironwork that enhance the architecture of the Cultural Center stands out.
Concerned about the environment, the building has solar panels, thermal energy collectors and a wastewater treatment plant to be reused for garden irrigation.
The space has beautiful gardens, plants of different species and beautiful fountains that make up the landscape of the Cultural Center.
Located in downtown Mexico City, it was built in the middle of the 18th century.
Wooden coffered ceilings of European origin and very popular in Spain, as they were a symbol of social status in the 17th and 18th centuries. A technique widely used in the viceregal era in our country and today worked by our master carpenters.
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Calle Jose Cuervo 124, Col. Centro, Tequila, Jalisco México.