Viva México! If you really want to enjoy, live and taste the authentic Mexican lifestyle you should not miss the Cultural Festival of Tequila, one of the most interesting Mexican festivities in the country that you can enjoy in the beautiful municipality of Tequila, with also an endless number of cultural activities of the Jose Cuervo Foundation.
Mexico is a country with a long and interesting history. Amongst a set of stories where we discover amazing landscapes, beautiful towns, we listen to a big variety of songs with its famous mariachis, its delicious gastronomy and we fell in love with a big explosion of color in each of its corners. And all this, bathed by a pleasant and intense touch of tequila, because Mexico is synonymous with the best tequila of the world. And what better way than enjoying it in the municipality named just as this popular drink? What? Haven´t you planned this incredible experience at the Cultural and Gastronomic Festival, Viva Tequila!?
A tribute to culture and art
The Festival goes beyond a tribute to tequila; the Jose Cuervo Foundation has been responsible of organizing since April 2004 the Agave Cultural Festival, now renamed Tequila Cultural and Gastronomic Festival. It is an event that besides celebrating Mexican music, allows showing all the people coming from all over the world the best of the artistic creation of Mexico and a so many cultural activities.
This year, the event will take place in outstanding places of Tequila as the street and Jose Cuervo Forum, from 27 to 29 October 2017, concerts by prominent musicians such as the unequaled Mariachi Vargas of Tecatitlan, workshops, music, dance, theater and a splendid gastronomic exhibition. "At the beginning the project was a major importer of international artists, nowadays, the situation has changed since the majority of the cast participating in the shows is purely local; graduated students from the Tequila School of Music, project that is also sponsored by the Jose Cuervo Foundation. Mexico is full of talent, but education is needed to strengthen that aspect. I wanted to provide them with quality artistic education, but I didn´t expect to see the impressive development that each of our students have demonstrated, "says Ercilia Gómez Maqueo, Cultural Director of Mundo Cuervo.
The Jose Cuervo Foundation and the Juan Beckmann Gallardo Cultural Center have not only opened the horizon of more than 600 students and their families through music. This foundation is firmly committed with the talents in a variety of artistic disciplines like drawing and painting. Also, it gives them the possibility of having English lessons, which represents a key to the internationalization of their skills.
The 2017 Tequila Cultural and Gastronomic Festival brings together three days of many different activities where you can also admire its impressive factories and agave fields just 60 kilometers from the great city of Guadalajara. A place where legend, tradition, and culture taste like tequila, the authentic, the one which we like. We are waiting for you!
PROGRAM OF OCTOBER 2017
Thursday 27 and Friday 28
from 16:00 to 20:00 hrs.
Master Classes of Traditional Mexican Cuisine
Location: Casa Ramos of Mundo Cuervo
Traditional Mexican cooks with worldwide prestige will present techniques and recipes for young people and local cooks, as well as visiting students.
Pre-registration send your name and phone number to: firstname.lastname@example.org
Opening Viva Tequila!
Location: Jose Cuervo Forum
Musical show with the Mariachi Vargas de Tecalitlan, the Zapopan Orchestra, international singers and the Tequila Choir.
Original production of Leopoldo Falcón and the Tequila School of Music.
$ 100.00 mxn per person
Friday 27 and Saturday 28
Mexican Gastronomy by Chef Jorge Orozco, Ambassador of Prehispanic Cuisine.
Location: Mexican Patio of Mundo Cuervo
Wine-matching dinners created by Chef Orozco
$ 800.00 mxn per person
Mexican Music Gala
Location: Jose Cuervo Forum
Tequila School of Music, Juvenile Mariachi and Tequila Choir, accompanied by international singers, presenting the best of the Mexican song.
$ 200.00 mxn per person
Saturday 28 and Sunday 29
from 12:00 to 18:00 hrs
Mexican Gastronomic Show
Location: Jose Cuervo Street
Tasting of the traditional cuisine of the state of Oaxaca.
Tickets are available directly at the event.
More information about packages and booking at:
+52 (374) 742 6717
Fundación Jose Cuervo
+52 (374) 742 1920 y 19