What to do in 24 hours in “El Pueblo Mágico de Tequila”

Mundo Cuervo

You can take advantage of weekends to travel to places that have history and tradition in Mexico. At Guadalajara, Jalisco, the best travel guides will take you, shortly before 9 a.m. to board the Jose Cuervo Express® train, at the Ferromex station, to go discover “El Pueblo Mágico de Tequila”.

During the two hour journey of the 37.2-mile trip, your eyes will marvel with the extensive agave crops, declared World Heritage Site by UNESCO. In the wagon, as part of the travel experience, a tequilero professional could invite you to an educational tasting with the best of Jose Cuervo Especial®.


Jose Cuervo Express

By getting off the train, you will begin your travel experience in “El Pueblo Mágico de Tequila”, visiting La Rojeña®, America's oldest distillery, located on Jose Cuervo street corner with Ramón Corona street, where an emblematic crow figure, stamped on the tequila barrels, welcomes the visitors.

In La Rojeña®, which is part of Mundo Cuervo®, the legendary brand that offers a full experience around the distilled beverage, you will learn about the production process for the elaboration of tequila, the cava, tasting rooms, Margaritas bar, shops and the Juan Soriano Square, with works by the artist from Jalisco.

When you leave Mundo Cuervo®, you can go to Hacienda El Centenario, but first visit the main plaza and its picturesque kiosk and sculptures of local heroes. From there, go to the Parish of Santiago Apostle, which was built in the seventeenth century, and was the scene of historical episodes in the Independence and the Revolution.

Take the opportunity to walk around the Municipal Palace, whose attraction is not its architecture, but the monumental mural that tells the story of tequila. Manuel Hernández is the author of this work, which shows the historical facet of “El Pueblo Mágico de Tequila”, such as the agave and the transport of pineapples on mules, the characters of Independence and the typical charreria shows.

From the Plaza, you can visit Hacienda el Centenario in the Lerdo de Tejada street, an ideal place for weddings, events, and meetings. It is sure that you will be impressed by the gardens of this place, where you can discover a small arena and a collection of sculptures by the artist Leonora Carrington. The Raya shop, a place where peasants did their shopping, with a 65.6 feet bar, will remind you of passages from your history lessons.

You will surely love the temperature of “El Pueblo Mágico de Tequila”, especially if you go on Saturday, since it oscillates at 73.4ºF, the annual average in this place. Upon entering Tequila, at the end of Tabasco Street, you will find the communal sinks, built-in 1918 before the water shortage, and which are the reason for numerous legends.

Restaurante la Antigua Casona


After a long but pleasant walk, go dine a delicious flank steak and top off with an agave honey flan at the Hotel Villa Tequila, where you can take advantage to make a reservation and feel the comfort of one of the three types of rooms of which was a Finca, used by the landowners as a retirement house.

By the end of the day, you will surely understand why "El Pueblo Mágico de Tequila" received his appointment in 2003, since it is a place that preserves its customs, has tradition and history, and has made tequila one of the world's most famous drinks.


Publication date: 03/05/2020
Last update: 16/05/2020

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