Ancestors are now partying at Jose Cuervo Express

Mundo Cuervo
Let’s get this party started at Jose Cuervo Express!

Day of the Dead may be the most gorgeous tradition of all Mexican ones. Each November 1st and 2nd, this country is covered up with floral scents, typical food and colorful popular art, as dead are believed to cross the barrier between life and death to visit their beloved ones on a luminous path build from love.

Before starting the party, on board the famous train Jose Cuervo Express in Tequila Jalisco, you will be guided to discover the origins of this celebration, which was formerly listed as UNESCO’s Intangible Cultural Heritage in 2008.

Day of the Dead: Origins

Calaveras Tequila Jalisco

Long before being converted to Christianism by European conquers, Mesoamerican people, such as Mayas, Mexicas, Purepechas and Totonacas, used to perform some rituals closely related to death. As can be noted in the ancient Mexica Calendar located on the National Museum of Anthropology and History, from 18 months of an Aztec year, at least 6 were devoted to pay tribute to death.

As Spanish and Mexican cultures were mixed during the Spanish conquest and evangelists adapted some local rituals, new traditions were born. For instance, Day of dead is the result of combining the catholic festivities of All Saint’s day (November 1st) and Commemoration of the Faithful Departed (November 2nd) with the ancient Mesoamerican worship of Death.

How is it Commemorated?

According with Day of Dead traditions, souls and spirits come to the world of the living in two different moments. First, the souls who died as children and then the others. That’s the reason why, many altars are decorated with candies, toys and stuff the kid used to love when he was still alive on November 1st.

On November 2nd, story is slightly different. Offerings, for instance, are meant to be for adults, so instead of toys and candies, altars are full of cigarettes, delicious food and obviously a glass of Tequila Jose Cuervo Tradicional.

Even though, altars change a bit on these dates, there are other elements that must always be present. Some examples are a cempasuchil-flowers path, candles which are believed to guide dead souls back home and photos of the dead family members.

Let’s get this party started at Jose Cuervo Express!

Tequila Jalisco

If you are looking for a place to celebrate the Day of Dead and getting closer to this magical tradition, meet us on board Jose Cuervo Express in Guadalajara this November 2nd.  An unforgettable experience is waiting for you.


Jose Cuervo Express

After having boarded a special wagon at sunset, the journey to the Magical Town of Tequila will start. In the route you will be delighted with some offerings (authentic Mexican candies, etc.), folkloric legends and, once we have arrived in town, you will participate on an authentic singing souls march and a funny dinner party at Hacienda El Centenario.

Hacienda el Centenario

Go for the most exciting tour and live the celebration of Day of Dead in the beautiful town of Tequila. Jose Cuervo Express is now getting ready, don’t miss it!

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Publication date: 03/05/2020
Last update: 13/10/2020

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