Discover the heart and soul of Mexico in the iconic town of Tequila. Just 60 km from Guadalajara! Mundo Cuervo is the tourism and hospitality division of Jose Cuervo® and is based in Tequila, Jalisco, one of Mexico's iconic pueblos mágicos. The town is prized as a national treasure not simply as birthplace of the renowned spirit to which it lends its name, but also in recognition of the bright garland of history, legend and tradition that encompasses its very existence.